How to Make Money on TikTok
Become a Travel Influencer on TikTok
Like other social media channels, you can make money on TikTok by becoming a travel influencer and live the life of a digital nomad. Although becoming an influencer is not an easy task, it’s undeniably worth the time and effort. The channel users have generated millions of dollars over the last year, according to Forbes, with almost 54 million followers on the platform.
20-year-old TikTok star Addison Rae has over 82.8 million followers on her account, and she is estimated to be making anywhere from $50,000 to over $80,000 per TikTok post!
The question you may be having is whether you need millions of followers to become a travel influencer and make lots of cash. Although having a good following is vital, most brands don’t assess the follower count when hiring social media influencers.
Most companies consider the number of engaged followers. For example, an influencer with a mere 30,000 followers may have engaged with a greater audience than an influencer with over 200,000 followers.
The good thing is that most brands prefer to work with micro-influencers because influencers with millions of followers are costly. In conclusion, you need to have engaged followers to become a good influencer.
Grow TikTok Accounts and Sell Them
Another good way of making money with TikTok is by creating new accounts, growing them and then selling them later.
Like Instagram, you need to pick a niche and then constantly create entertaining content. Ideally, you want this content to go viral and reach the target consumer (to improve engagement).
Remember that themed accounts are the simplest types of accounts to sell. Selling personal accounts can be challenging because new owners find it hard to replicate the previously uploaded content.
A themed account quickly finds buyers because followers willingly engage with the account due to its theme. In this case, they might not even notice once ownership changes.
For instance, if you create an account around Best Cities to Visit in Europe, you can quickly sell it to a car hire or hotel booking company. Whatever theme you pick, it’s recommended that you always add high-quality content to your account.
Run an Influencer Agency
You can generate income by handling influencer campaigns. Plenty of influencer agencies for Instagram exist, and you can do the same for this platform. For example, you can start an influencer agency to help travel companies plan, execute, and manage campaigns for influencers. Here, the agency will serve as a broker that helps brands find the best influencers.
When it comes to starting an influencer agency, you should keep the following in mind:
- Have the ability to create a perfect working relationship with top travel influencers.
- Recognise the best-performing influencers with a good track record.
- Have the ability to develop fruitful influencer campaigns for different marketing.
- Have the skills to run successful influencer marketing and social media campaigns.
Although Tik Tok has an inbuilt internal influencer program, most users don’t like it because it’s pricey. As a result, small brands prefer to work with influencer agencies due to the affordability aspect.
Publish Sponsored Ads
You can upload sponsored posts to your profile and make some cash. For every sponsored view on this application, you can earn between $0.01 and $0.02, as denoted by Business Insider. Simply put, if your video gets 200,000 views, you can earn sponsorships worth $2,000.
So, contact travel brands and offer your services once you build a good following on the platform. The good thing about social media channels is that you don’t need a mammoth following to start pitching to brands.
In general, all you need is thousands of engaged followers, and you are ready to start making money.
If possible, consider contacting travel brands that want to build their TikTok presence. You can evaluate travel influencers in your target market to learn more about their sponsors. This offers you a good idea of the companies to consider contacting. A point worth noting is that it would be helpful to work with small brands when starting.
Sell Merchandise
Another proven way of making money on the platform is selling your custom merchandise. The good thing about this way of generating income is that you don’t necessarily require thousands of followers. Like other social media channels, you can promote your store or business on this platform.
The key is to create engaging content that lures your target audience. So, even with less than 500 followers, you can begin making sales through the application.
For instance, you may have a brand that sells travel clothing and apparel. In this case, you can upload a 30-second ‘How to wear casual outfit correctly’ video’ on the platform. Consider including an advertising frame promoting your items and how clients can get you in the video’s last seconds.
Publishing creative and exciting videos will undoubtedly attract attention to your profile, and in the process, generate leads for your business.
Collect Donations
TikTok creators can generate income by collecting gifts and donations from viewers who like and appreciate your content. The platform lets you earn virtual gifts called coins.
TikTok Coins are an in-app currency paid for with real money. Coins are then converted to diamonds, which you can then exchange for real cash via PayPal.
Currently, TikTok is one of the most popular social media platforms worldwide, and there are plenty of ways to make money on the app, from selling merchandise to sponsored ads.
The key is to continually upload high-quality travel content that your followers will engage with and love. This detailed post should make it effortless for you to get started with monetising your content on TikTok.
